Reporting example
A report beyond the click
A sample campaign review separates advertising activity from commercial progress.
01
Spend
02
Enquiries
03
Fit
04
Outcome
The challenge
A cheap form submission can look successful even when it is unsuitable or never receives a response.
Baseline & evidence
This is a blank reporting method. No fabricated spend or customer outcomes are shown.
The approach
- Report actual spend and accepted submissions.
- Classify qualified enquiries with a consistent definition.
- Record proposals, wins and payment receipts separately.
- Review sales effort, fulfilment capacity and total acquisition cost.
What the example shows
The outcome, honestly described.
A report that supports a next decision: fix the page, improve qualification, address the response process, continue or pause.
Report columns: period, channel, spend, submissions, qualified enquiries, proposals, paid customers, cash received, next action.
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