Useful pages. Sound foundations.
GET FOUND.
GET CHOSEN.
A practical search plan built around your services, location and starting point.
Dear business owner,
Someone is looking for what your business does. Will they find a page that actually helps them choose?
A suburb in a headline cannot carry the whole job. Your service pages, site structure and local information need to reflect the real business.
Start with the useful work. Fix what gets in the way. Make the next page worth reading.
Then watch the search and enquiry signals that are available, and decide what to improve next.
A prioritised plan and agreed improvements, with clear reporting on the work completed and the search/enquiry signals available.
CLEAR SCOPE. CLEAR HANDOVER.
Your proposed SEO scope
A prioritised plan and agreed improvements, with clear reporting on the work completed and the search/enquiry signals available.
Send a short enquiry. Essa reviews your needs and agrees the scope, fees and next step with you by email before paid work begins.
- One business website and location
- An initial search and technical review
- One service or location page improvement per month
- A monthly work and search report
How it works
FIX THE FOUNDATIONS.
BUILD FROM THERE.
We agree the scope before work starts, then test the journey that matters to your business.
Understand the baseline
Review the site, service areas, available search data and current business listings.
Fix the foundations
Prioritise crawlability, page structure, metadata and technical issues within the agreed scope.
Build useful content
Plan service and location content where it answers real customer needs; avoid thin duplicate pages.
Review progress
Report work completed, search visibility and enquiries where measurement supports the connection.
A useful fit when
Built around the right problem.
- An established service or local business investing beyond a one-off campaign.
- Access to the site and verified business/search accounts, or willingness to set these up.
- A team able to approve factual service content.
SEO is not an emergency source of guaranteed leads. If you need immediate demand, consider the campaign package and a separate media budget.
Before we start
What you bring.
- Website and actual service areas
- Priority services and customer questions
- Previous SEO work and known issues
- Access to search reports after a scope is agreed
CLEAR SCOPE.
STRAIGHT ANSWERS.
New website builds, paid advertising and third-party subscriptions are separate. Rankings are not guaranteed.
Your written scope sets the fees, milestones, review rounds, support and exit arrangements before you approve paid work.
The scope, explained.
What could the scope include?
The proposed starting scope covers one business website and location, an initial search and technical review, one service or location page improvement per month, a monthly work and search report.
What happens after I enquire?
Essa reviews your enquiry and replies by email. We confirm fit, clarify any missing details, and agree the scope, fees and next step before paid work begins.
Are there separate costs?
New website builds, paid advertising and third-party subscriptions are separate. Rankings are not guaranteed.